The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide

Storytelling—how to catch and hold a reader’s interest through artful narration of factual material

William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:

• How and where to get ideas
• What readers like and don’t like
• Adding energy and interest to tired topics
• Getting from first ideas to finish article
• The rules of organization
• How—and whom—to quote and paraphrase
• Wordcraft, leads, and narrative flow
• Self-editing and notes on style
• … plus many sample feature articles.